Helium 10 is an overall SEO and product research software for Amazon sellers. Overall, Amachete is a great, versatile Amazon PPC software. That said, I wouldn’t feel too good paying $59 per month just to get access to their PPC optimization panel. The best way to make Amachete cost-effective is to use it for multiple functionalities like protection against hijacking, product management and feedback management.

It’s a great help in discovering a competitor’s keyword strategy and is one of our most popular tools. Enter an ASIN product and in seconds, you will receive hundreds, possibly thousands of keyword suggestions. You will also have access to useful information including estimated search volumes, number of competing products, competitors who are advertising for specific terms and our exclusive IQ Cerebro Score. (only for premium members).

Helium 10 offers two tools that protect you against hijackers – Hijacker Alert (described above) and Brand Gate Checker, which lets you know the level of protection you have against hijackers. By entering an ASIN, you’ll instantly know how vulnerable the product is to hijacking. With this information, you can ensure that your brands are gated so only you can sell them.

All three are best used on an Amazon search results page to quickly check the vital data of all the listings on the page (typically page 1 of results for a search term). This is what savvy sellers use to analyze the estimated 30 day unit sales; total sales revenue; FBA fees and profit margin; and the number of reviews, which is an indicator of the strength of the competition. All this info helps you to get an initial idea of whether a product has high enough sales and low enough competition to investigate further as a potential private label product.

Zonpages – This is a great tool to use if you want to run your own giveaways on your products. I have used this with great success to quickly and easily set up the giveaways to launch products and drive keyword ranking. The best part is that you can easily collect Helium 10 pricing email addresses so you can build a list and re-target those customers later for more sales and promotions. They recently have created integrations for Many Chat which is a huge plus. If you want to run your own product launches then this tool is a must.

RepriceExpress does what it says and is fairly priced. The whole set up takes about half an hour to come alive and thereafter it’s all automated. RepricerExpress, unlike some FBA pricing tools out there, is fully compliant with Amazon ToS. If you’re satisfied with what they bring on board during the free trial, you may consider buying a suitable plan. One thing’s for sure – if you’re serious about selling on Amazon, RepricerExpress does pay for itself in no time.